1800 Tequila x LA Rams: Taco Tailgate

Rams fans couldn’t tailgate at SoFi Stadium due to COVID, so we brought the tailgate to their front door. To start, we made a film announcing 1800’s partnership with the Rams and asked fans to post their best Rams chant. The film featured LA native, Yung Taco, and a local LA staple, Mariscos Jalisco Taco Truck. Over the course of the season, we rewarded the biggest fans with a visit from our 1800 taco truck on game day fully stocked with tacos and tequila.

Our goal was to establish a connection with LA’s Hispanic market and the Rams fanbase, while also supporting local businesses during the pandemic. My role was to lead the creative teams during ideation and direct the film. I also collaborated with 1800’s talent agency to execute fan visits with the food truck, as well as photograph the experience. You can watch the film and see some of the photos below!