About Me

I’m a first generation American raised in Texas, who also happens to be half Persian and half Filipino.

I spent the first 10 years of my career as a strategist and creative at advertising agencies in NYC. From there, I switched coasts to join TikTok in LA, working as the Creative Strategy Director leading the platform’s Entertainment vertical.

In the summer of 2023, I built my own freelance practice with a focus on brand strategy, product launch strategy, creative strategy, and social strategy. Current clients include tech, apparel, auto, and CPG brands.

As a strategist, I’ve created brand platforms, led product launches, and conducted ethnographies. As a creative, I’ve directed brand films, shot campaign photography, led brand collaborations, and launched experiential events. Outside of work, I love photography, DJing, and making music!