I’m a first generation American raised in Dallas Texas, who also happens to be half Persian and half Filipino.

I spent the first 10 years growing as both a strategist and creative at advertising agencies in NYC. From there, I joined TikTok in LA leading entertainment partnerships. I’m currently in Dubai, focusing on experiential and creative technology.

I spend the rest of my time in small town flea markets looking for hidden treasures, taking pictures of new friends I meet during my travels, DJing, and writing my own music.

Strategy:

Brand positioning, Integrated campaigns, Product launches, and Ethnographic research.

Creative:

Brand films, Social, Campaign photography, Experiential, Brand Collabs, and Talent casting.

Experience:

Film studios, streaming platforms, tech, sports leagues, apparel, luxury, beauty, and spirits.