Beats By Dre x “You Love Me” (Film BTS)

This film was created at the height of the pandemic and protests of 2020. We depicted an all-star cast standing shoulder-to-shoulder with non-celebrities, demonstrating that fame and fortune have nothing to do with the value of someone’s life. On the creative end, my role was interviewing our talent on the topic of the film for individual videos, as well as taking behind-the-scenes photos. Click on the strategy tab to learn more about our strategic approach behind the campaign.