AT&T x Trap Karaoke (Experiential)

Partnering with Trap Karaoke for our AT&T Codes of Culture campaign was a match made in heaven. The campaign was created to help AT&T reconnect with multicultural millennials through the hometown pride of their area codes. In parallel, Trap Karaoke was an independent party that travelled to cities to celebrate the very same culture embedded in AT&T’s area codes.

Together, we built a four-city tour to celebrate and spotlight the love our audience had for their area codes. Trap Karaoke had gained such massive devout following, because attendees were both the audience and the show. Everyone was welcome to get on stage and perform for their city. My role was to collaborate on the run of show, signage, host talking points, and design for merch and giveaways.