AT&T

TRAP KARAOKE

Experiential Partnership Series

Note: Click here first to learn more about the wider campaign and my contributions to the strategy.

The Concept: Trap Karaoke is a nationwide event series where attendees are the show’s entertainment. It’s a celebration of their city’s codes, whether they’re performing on stage or being featured on the big screen.

We partnered with Trap Karaoke to create a custom Codes of Culture “tour” where AT&T sponsored a series of events across NYC, LA, Chicago, and Atlanta.

My Role: Collaborate directly with Trap Karaoke’s founder, to create a bespoke run of show in each city that authentically gave AT&T a role to play beyond a sponsorship logo, as well as, the social rollout that included promotion and after event social amplification.