AT&T x Code Talk (Content Series)

Code Talk was created to add another layer of local authenticity to our Codes of Culture campaign for AT&T. Each episode featured emerging talent in one of our key markets that had deep ties to their area code. We also designed the series to be an efficient content creation machine. For a minimal budget, each shoot yielded one long form episode, short form cut downs, still images for social and OOH , and audio to flight on radio. My role was to direct each episode and interview the talent for each market. Click on the strategy tab to learn more about the strategy behind the campaign.